Released on = August 10, 2006, 1:32 pm

Press Release Author = Marketing & Advertising Services Center, Inc.

Industry = Management

Press Release Summary = Bored? Some night try this. Pick a search engine, any
search engine. Do a search on \"How to get rich.\" Take a deep breath first. Then
step into the Twlight Zone.

Press Release Body = FOR IMMEDIATE RELEASE

BUFFALO, NY -- August 11, 2006 -- Of course the Twilight Zone is a world of
non-reality. Then again so is the seedy world of \"get rich quick gimmicks.\" Now
don\'t get me wrong. Working some systems can and will produce, but not while
sleeping, sipping a Mai Tai in Key West, or playing a round with Tiger Woods. No,
it takes a significant amount of planning, marketing skills, money, patience, and
realistic projections. The average \"Joe\" on the street hasn\'t ad agency experience
or education. Mention \"focus groups\" and they think you\'re talking about an eye
exam. Talk about market share and they think its a stock. This is not meant to
knock Joe average. But it should let him (or her) know that it can\'t be done. Or
can it?

I decided to put this to a test, without telling a soul. I purchased a few of those
\"offers.\" Now I\'m talking about \"Get Rich\" offers, MLM and a potpourri of this and
that. Keep in mind, I avoided obvious scams like the \"Nigerian Letter Scam,\" or the
\"Mystery Shopper Scam.\" Those didn\'t qualify for my test. It had to be an e-Book,
a downloadable software product - anything that focused on \"Selling get rich
gimmicks to the Un-Rich.\" In-other-words, it had to be marketing to the same group
of people who were looking for the pot of gold.

I set up a website of products that all dealt with downloadable \"How-to\'s.\" How to
make $500,000 quickly, How to Retire in 60 days, How to tell your boss to stuff it,
How to make money doing absolutely nothing - the list goes on. Could I setup a
website, promote the proverbial pot of gold, let it run itself, make daily bank
deposits and the like? www.richkingpin.com

Two months and I had my answer. People did indeed buy pie in the sky. I made it to
the level of Money Evangelist, a guru faster than it took me to read Napoleon Hills,
\"Think and Grow Rich.\" Seems the more ridiculous the offers, the more hits (and
money) it brought. I had one website, selling all the gimmicks I laughed. It was
now paying the mortgage, gas and electric and then some. The experiment went on
for several months, and runs to this day. I have no intention of closing it down.
Why should I?

Could a path of wealth sitting on a cheap server making money around the clock be
an aberration? E-Book sales continued. It raked in sales consistently, while I
slept, and sipped manhattens. (I don\'t like Mai Tai\'s) .

The bottom line? Individually, gimmicks are just that. Yes, you can make a couple
bucks here and there - but it takes work like I mentioned. The \"real secret\" (I
sound like one of them now), is structuring a complete \"automated\" program of
pushing \"Rags to Riches products and services.\" Try it for yourself and smile at
the results. You won\'t believe your eyes.

Gary Bacchetti is President of Marketing & Advertising Services Center, Inc. a
Buffalo, New York based agency servicing Fortune-500 companies nationwide since
1993.







Web Site = http://www.richkingpin.com

Contact Details = Gary Bacchetti
10 Center Road
West Seneca , 14224
$$country

716-825-1300
garyb@therichkingpin.com
http://www.richkingpin.com